Logo Design Category 3

Logo Design Category 1 and 2

Logo research

Created and developed in 1893 it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.

The old logo only had red and it was called pepsi cola the new pepsi just has a simple red blue and white logo and pepsi. No there is no more old logo designs in the new pepsi. It shows its the pepsi simple when you buy it in stores. Yes it can be in a lecture this logo was made a long time ago and it has a long history.

Magazine

Logo Design Lecture

Logo. Branding and Identity

• Developing an understanding of branding framework 

What is brand? 

• Brand is the "Perceived" Emotional Corporate image as a whole, it is the reputation both claimed and perceived.  
• What is branding? 
• A organizations brand or branding is essentially their public image
• A designer can create the framework for a brand, colors, fonts, artwork, style... but the audience completes the brand though an emotional reaction with it
• Branding Example
• Apple is an IT company that projects a humanist image, positive corporate ethics, and support of good causes
• When People use the products they connect to the brand emotionally
• What is Identity?
• Corporate Identity is comprised of the visual aspects that form the brand
• Close attention is paid to executing a consistant experience for the viewer
• What is Identity Design?
• The corporate identity includes strict usage of colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide
• The identity can include the logo, logo variations, business cards, labels, envelopes, letterhead stationary, advertisements, tv commercials, packaging etc.. 
• What is a Logo?
• A logo is for identification
• A logo is the simplest way a company or organization can represent itself, through the use of a mark or icon.
• Summary
• Brand - The perceived emotional corporate image as a whole
• Identity - The visual aspects that form part of the overall brand
• Logo - identifies a business in its simplest form via the use of a mark or icon
• Logo Design
• Using line quality and graphic style in your design
• Why vector art
• We create logo's as vector are because its flexible, powerful and easily edited, this is important when clients want to make changes
• Vector art can be scaled up infinitely without losing quality!
• Pencil or vector
• Creating a logo requires many phases
• Many meetings and review sessions are required to arrive at a design that works
• Converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography
• Final Art: Graphic Style
• Decide what your "graphic style" will be
• Will it be bold, Simple and cute?
• Final Art: Graphic style
• Will it be sleek technical and sedate?
• Final Art: Line quality
• Line Quality refers to the smoothness and precise nature of your lines
• We use the pen tool to create a perfect smooth lines
• Take your time with this part, if it doesn't look right try again!
• Final Art: Line Shape
• If you have line art in your logo line shape is important
• Do you want an artistic look to your line? try a custom "Art Brush" from the brush library AI
• These line shapes are all created with the stroke Palette in AI
• Color Matters! 
• Color Makes a huge difference, use colors that are appropriate for your design 
• Logo Design
• General Rules and Styles for Designing Logo's
• Design Styles
• Style 1: typeface Focused. This style relies on a typeface to create logo design, creativity is utilized in the proximity contrast, color, customization of the letter forms
• Style 2: mixing typefaces. This style uses 2 different type faces to create the logo design. Strive to create a balanced design, typefaces that are too similar will lack contract in style.
• Style 3: Typeface plus graphic element. This style uses simple graphic elements in addition to the typeface to create an emphasized and balanced design. Graphic elements remain abstract.
• Style 4: Typeface plis shapes/symbols.An even balance between art and typography is achieved in this style
• Style 5: Graphic focused design. In this design the graphic elements are the focus or dominant aspect of the design, the typeface plays a supporting role.

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ROP Career Skills how to write a great resume

You ROP portfolio

• A portfolio containing three or more of your best work samples and a written explanation of each piece
• Letter of Introduction
• Resume
• List of references 
• Letter of recommendation
• Use ROP portfolio Handbook as a guide

Job Seekers trifecta

• A solid well written and well designed resume
• An equally well crafted list of positive references
• A flawless handwritten job application 

Your resume Should have:

• Who are you and how can be contacted
• Your job objective
• Your level of education
• Your work history or experience
• Your Special skills and abilities 

Edit and refine your resume

• Take time to write your resume
• No typo's. use spellchecker
• No mistakes, look for double words, grammar errors
• No misleading information
• Format your text for easy reading and searching

Resume Writing Tips

• List more recent job experience first
• List more important skills first 
• leave out the obvious
• avoid negativity

Resume Writing Tips

• Go with what you got : summer jobs, Volunteer, experience, clubs, relevant, hobbies
• Don't have a degree or diploma? State you estimated date for completion, class of 201x
• Proofread! ask at least 3 people to read your resume in detail 

Style Can Vary

• Just keep it professional, well organized and easy to read

ROP Portfolio Handbook

• Contains tips and guides for all aspects of your portfolio
• Has 2 sample resumes and a resume template to fill out so you can get started
• Link is on a class blog,

How to get started...

• Find a program to write your resume with, such as word, Google Docs or Pages
• Think of what your ideal job might be this summer or in the future, align your resume info and objectives to the job
• Use the resume temple in the ROP portfolio handbook and list all your important details