Wednesday, October 29, 2014
Wednesday, October 22, 2014
Monday, October 20, 2014
Tuesday, October 14, 2014
Thursday, October 9, 2014
Typocraghaphic Notes
Typography
Fonts are clothing that our ideas wear.
Fonts are clothing that our ideas wear.
- Serif vs Sans Serif
- Too many confuse the reader, Too many fonts spoil the design.
- Fonts that are too similar cause ambiguity, Can you tell what I am trying to emphasise what is my message, is it clear or confusing?
- Use upper and lower case letters for optimum clarity, ALL CAPITAL LETTERS ARE THE EQUIVELENT OF SHOUTING, AND ARE DIFFICULT TO READ.
- Alignment: Left Alignment reads easiest, Consider eye flow as it moves down.
- Emphasis: Use these tools with discretion and without disturbing eye flow. 1. Italics 2. Bold 3. Size 4. Color 5. Typestyle change.
- Integrity: Avoid stretching or distorting type. Arbitrarily distorting fonts compromises their integrity.
- Weight: Strive for a sense of balance. Is this font Heavy or light?
- Kerning
- Tracking
- Large Text Block
- Type face Portrait Project
- Find an Image or take a picture to use a mode/reference
- Place in Illustrator
- Add typographic elements and fill dark/light areas with type elements
Monday, October 6, 2014
Short Writing Assignment:
- What are the 3 primary colors? They are Red, blue, and yellow.
- How are tertiary colors created?
- A traditional RYB color wheel. 'Violet' is commonly called 'purple'. In the red–yellow–blue system as used in traditional painting, and interior design, tertiary colors are typically named by combining the names of the adjacent primary and secondary.
Subtractive color is the basis for creating colors when mixing paint, dye or ink. Color is created when some wave lengths of light are subtracted (i.e., absorbed) while others are reflected. The color display on a surface (a wall, a piece of cloth, a sheet of paper) depends on which colors are reflected by it and therefore made visible.
- How can color affect our perception?
- How does one color affect another? They make each other stand out.
this is greyscale image
this is a monotone image
they use complimentary colors
Friday, October 3, 2014
Wednesday, October 1, 2014
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