Thursday, October 9, 2014

Typocraghaphic Notes

Typography
 Fonts are clothing that our ideas wear.

  • Serif vs Sans Serif
  • Too many confuse the reader, Too many fonts spoil the design.
  • Fonts that are too similar cause ambiguity, Can you tell what I am trying to emphasise what is my message, is it clear or confusing?
  • Use upper and lower case letters for optimum clarity, ALL CAPITAL LETTERS ARE THE EQUIVELENT OF SHOUTING, AND ARE DIFFICULT TO READ.
  • Alignment: Left Alignment reads easiest, Consider eye flow as it moves down.
  • Emphasis: Use these tools with discretion and without disturbing eye flow. 1. Italics 2. Bold 3. Size 4. Color 5. Typestyle change.
  • Integrity: Avoid stretching or distorting type. Arbitrarily distorting fonts compromises their integrity.
  • Weight: Strive for a sense of balance. Is this font Heavy or light?
  • Kerning
  • Tracking
  • Large Text Block
  • Type face Portrait Project
  • Find an Image or take a picture to use a mode/reference
  • Place in Illustrator
  • Add typographic elements and fill dark/light areas with type elements

Monday, October 6, 2014

Short Writing Assignment:

  • What are the 3 primary colors? They are Red, blue, and yellow.
These are the colors formed by mixing the primary colors. These are the colors formed by mixing a primary and a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange.
  • How are tertiary colors created?
  • A traditional RYB color wheel. 'Violet' is commonly called 'purple'. In the red–yellow–blue system as used in traditional painting, and interior design, tertiary colors are typically named by combining the names of the adjacent primary and secondary.
What is the difference between subtractive and additive color models additive and subtractive color models use two different bases to create color. Additive color uses the primary colors found in light (red, green and blue) and adds them together (i.e., combines them) to create all other colors. White results from combining red, green and blue light in equal intensities. The secondary colors of additive color are magenta, yellow and cyan. 

Subtractive color is the basis for creating colors when mixing paint, dye or ink. Color is created when some wave lengths of light are subtracted (i.e., absorbed) while others are reflected. The color display on a surface (a wall, a piece of cloth, a sheet of paper) depends on which colors are reflected by it and therefore made visible.
  • How can color affect our perception? 
  • How does one color affect another?  They make each other stand out. 
  •  this is  greyscale image
  •  this is a monotone image
  •  they use complimentary colors