Typocraghaphic Notes

Typography
 Fonts are clothing that our ideas wear.

• Serif vs Sans Serif
• Too many confuse the reader, Too many fonts spoil the design.
• Fonts that are too similar cause ambiguity, Can you tell what I am trying to emphasise what is my message, is it clear or confusing?
• Use upper and lower case letters for optimum clarity, ALL CAPITAL LETTERS ARE THE EQUIVELENT OF SHOUTING, AND ARE DIFFICULT TO READ.
• Alignment: Left Alignment reads easiest, Consider eye flow as it moves down.
• Emphasis: Use these tools with discretion and without disturbing eye flow. 1. Italics 2. Bold 3. Size 4. Color 5. Typestyle change.
• Integrity: Avoid stretching or distorting type. Arbitrarily distorting fonts compromises their integrity.
• Weight: Strive for a sense of balance. Is this font Heavy or light?
• Kerning
• Tracking
• Large Text Block
• Type face Portrait Project
• Find an Image or take a picture to use a mode/reference
• Place in Illustrator
• Add typographic elements and fill dark/light areas with type elements