Color Theory

• Color Theory
•  Mix Secondary color and get tertiary colors 
• Visible Color methods  
• Each color has a width and Height
• Purple is copy righted
• Pigment Generated colors are derived from these primary colors: red, yellow and blue.
• Light generated colors are derived from these primary colors: red, green and blue.
• Take all 3 primary colors we get darker colors Subtractive color, Additive colors Light color,
• Mixing primary colors creates other colors blue + yellow = green blue + red = violet 

• A secondary color wheel can expand to tertiary and beyond.
• Dark color recedes, light color advances
• Warm side cool side colors
•  RGB Red, Green, Blue, light generated model, RGY Red Green Yellow pigment generated model CMYK Cyan Magenta Yellow Black Print Process Model
• Monochrome Tints shades and tones of a single hue, Grey Scale Black and White only, Web Safe RGB Hexadecimal compatible.
•  Tints add white to a pure hue, Shades Add black to a pure hue, Tones add grey to a pure hue
• Complementary colors
• Split complementary
• Analogous
• Triad
• Tetradic
• Quadilateral Square
• Different color palettes can invoke mood, location, emotion.
• Cool, Warm, Bright, Dark, Saturated, desaturated.
• Color Intensity changes in relation to its surrounding color.
• Color Illusion
• Color associations, These types of colors associations are universal to all people
• Cultural and Psychological Color Associations.
• Color increases brand recognition by up to 80%
• Blue is a rare occurrence in nature
• We have no appetite response to blue food
• Color affects mind Pink is a tranquilizing color that drains out your energy.